'Junk Mail' to the Rescue in New Orleans
Valassis Database a Boon to Repopulation Efforts FULL ARTICLE
Miller Lite Brings Back Classic Tagline
Revival of 'Great Taste, Less Filling' Echoes Sibling Coors Light's Single-Message Push FULL ARTICLE
Target to Put More Focus on Value
Retailer Fears Cheap-Chic Not Cheap Enough for Consumers in Down Economy FULL ARTICLE
How to Avoid Eco-Fatigue
Not Only Marketers: Media Also Needs to Do Its Part to Keep Consumers From Burning out FULL ARTICLE
This Week's Print Issue
What Obama Can Teach You About Millennial Marketing
Consistent Mass Branding Works -- but Can Backfire With Other Demographics MORE
MediaWorks
ESPN to NBC: Anything You Can Do, We Can Do Better
At NFL Kickoff Event, Touts It's the Original in Multiplatform Sports FULL ARTICLE
Magazine Publishers Team for Retail Promotion
Buy 2 Titles at Meijer, Get $2 Off Next Purchase of Anything Else FULL ARTICLE
Campaign Trail
Watch the New SpotHarry and Louise Return to Political Advertising
Couple Says Maybe It's Time for Congress to Look at Health Care FULL ARTICLE
Digital
Google Leads in Search Satisfaction
Surges Over 10% From Last Year in Consumer Survey While Yahoo Drops FULL ARTICLE
Fear of Preroll Ads Eases
New Study Helps Dispel Belief That Online Video Viewers Will Surf Away FULL ARTICLE
DigitalNext
The Un-Dying of the Microsite
My Prescription for Reviving an Old Web-Marketing Standby FULL ARTICLE
CMO Strategy
Yes, Companies Are Responsible for Charity
It's Wrongheaded to Think Businesses' Social Awareness Doesn't Matter to Employees, Consumers, Investors FULL ARTICLE
China Olympics 2008
The King Is Out. Long Live the King.
Heartbroken Chinese, Including Many Sponsors, Watch Liu Xiang Exit Olympics FULL ARTICLE
Selling Phelps: Not in China
The Swimmer's Triumph Will Not Translate Into Sponsorship Deals in the Mainland FULL ARTICLE
News
Burwick Takes On New CMO Role in Pepsi Restructuring
North America Beverages Division Formed to Streamline Operations FULL ARTICLE
GM Drops Out of Oscar, Emmy Broadcasts
Expense 'Difficult to Justify' As Company Struggles to Return to Profitability FULL ARTICLE
Kohl's, JCPenney Look to Reduce Newspaper Advertising
Retailers Aim to Do More With Online, Direct Mail and Mobile FULL ARTICLE
Former AT&T Marketer Wendy Clark Lands at Coke
Will Lead Integrated-Marketing Division FULL ARTICLE
Airborne Settlement May Reach $30 Million
Marketer Agrees to Pay Up to $6.5 Million Extra in False-Advertising Suit FULL ARTICLE
Agency News
Publicis Gives Clients 'One Neck to Choke'
New Model Unites Agency Teams for Nintendo and Kellogg Under Single Leads FULL ARTICLE
InBev Calls Global Creative Review for Stella Artois
Longtime Agency Lowe Won't Defend $40M-$50M Account FULL ARTICLE
Madison+Vine: News
Lionsgate Tries Bipartisan Approach to 'W' Marketing
Outdoor Campaign Set for Both Conventions FULL ARTICLE
The Big Tent
Phonetic or Pathetic?
Grading My Garmin on Its Spanish FULL ARTICLE
Small Agency Diary
What I Did on My Summer Vacation
And What Publishers Can Look Forward to FULL ARTICLE
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