Marketing & Media News
People Plugs Bogusky's Diet Book, Ignores His Day Job
McDonald's Products Used as Bad Examples, but No Mention of Client Burger King FULL ARTICLE
Leo Burnett Settles 'Army of One' Suit for $15.5M
Agency Continues to Deny Army's Claims of Overbilling for Campaign FULL ARTICLE
Want That Hit Song on iTunes? It'll Cost Ya
Record Labels Wrangle Three-Tiered Pricing but Concede to Apple on DRM FULL ARTICLE
Ogilvy to Lay Off Almost 10% in North America
Cuts Attributed to Continued Declines in Client Spending FULL ARTICLE
This Week's Print Issue
The Book of Tens
MediaWorks
Forbes Eliminates 19 Editorial Positions
Integrates Online and Print Operations FULL ARTICLE
TV Guide Cable Channel, Website Sold -- but Not to Original Buyer
Deal With One Equity Partners Terminated as Lionsgate Swoops in for Properties FULL ARTICLE
DigitalNext
Banks Can Keep Customers, Make Money With Mobile
Paying With Devices to Hit Critical Mass in Four Years, Says Yankee Group FULL ARTICLE
Most Manufacturing Brands Are Missing the Mark Online
Here Are Three That Aren't -- and What They're Doing Right FULL ARTICLE
Digital
J&J's BabyCenter to Close Online Store
Plans to Focus Solely on Digital Media FULL ARTICLE
Recession May Move Mobile Away From Branding
Click-Through Rates, Calls to Action Important Amid Woeful Economy FULL ARTICLE
CMO Strategy
Economy Weighs Heavily on Marketing Execs for 2009
Study: Top-Level Marketers Focused on Back-to-Basics Strategy, Struggling With Digital Concepts FULL ARTICLE
Small Agency Diary
For What It's Worth -- One Agency's Plan for 2009
To Emerge Victorious, We'll Continue to Adapt FULL ARTICLE
The Big Tent
What Global Gaffes Can Teach You About Multicultural Advertising
Typos, Translations and Other Campaigns Worth Capturing FULL ARTICLE
News
Omnicom Taps Warren for New Diversity Role
Former Arnold Exec Will Be Chief Diversity Officer for Holding Company FULL ARTICLE
Troubled GM Still Outsells Toyota
But Automaker Reports 2008 Sales Down 23%, While Japanese Giant Dropped 15.7% FULL ARTICLE
Dunkin' Donuts Finds Its Inner Cheerleader
Chain Turns Optimistic as It Tells Consumers They 'Kin' Do It' in New Hill Holliday Spots FULL ARTICLE
Hyundai Looks to Jolt Skittish Car Buyers With New Program
Tells Consumers: Lose Your Job, Return Your New Vehicle FULL ARTICLE
Boy Scouts Get 21st-Century Makeover
Organization Working on PR and Branding, Recruiting Hispanic Youth FULL ARTICLE
Global Idea Network
The VW Ad That May Be Too Violent for Britain
UK Ad Authorities Are Now Investigating Whether "The Fight" Is Too Rough FULL ARTICLE
Agency News
Former Lowe Exec Vitale Launches Agency
New York Start-up Will Offer Marketing Services Via Global Network of Experts FULL ARTICLE
Edward Jones & Co. Names Cramer-Krasselt Agency of Record
Independent Beat Out Kirshenbaum Bond, TM Advertising in Review FULL ARTICLE
Songs For Soap
Ain't Nothing but a G Thang
Lil Wayne, Murs Lend Voices to Gatorade Re-branding Effort FULL ARTICLE
Adages
Wheaton Rants: Fox Should Have Its College Bowl Contract Revoked
Egregious Product Placement, Bad Commentary Make for Horrible Viewing FULL ARTICLE
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